CB Bhattacharya and Ursula Moffitt

CB Bhattacharya is E.ON Chair in Corporate Responsibility and Dean of International Relations, European School of Management and Technology (ESMT), Berlin, Germany. Ursula Moffitt is Research and Teaching Coordinator, ESMT.

Over the past decades, business has begun reacting to growing societal pressures by broadening its focus from profit maximization alone to the “triple bottom line” of people, planet and profit. In the years since this concept was first introduced, people and planet focused sustainability initiatives have become standard practice amongst businesses across the world.